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This Gimmick Bombed |
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I'm not making this cover
letter up, folks. Here's the bodacious
lead-in:
- “I
sincerely hope I am not too late with this letter. My very
well-connected CEO friend and colleague (who always seems to find out
about these things before anyone else) told me of your very sensitive
CFO search and suggested I contact you immediately.”
How dumb
does he think I am? He starts out with a gimmick
that did him more harm than good. He thought he was leading
in with an eye-grabbing attention getter. It’s clearly a form
letter, starting with a lie. I wasn’t working on a CFO search
at all at the time, and if he was being referred by a well-connected
CEO friend, he would have dropped his name.

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Next Blunder:
“I'm
no silver spoon preppie. I paid for the majority of college
through work, scholarships and loans.”
An
attempt at impressing insults, instead. Now he uses a derogatory term (silver spoon preppie)
which was sure to insult the preppies who read his letter, and make the
others wonder about his discretion.
And
here he goes again:
“After
I left Nearly Fantastic
Corporation last fall (great story about what happens when
a strong CFO enhances holding company financial standards and collides
with a uniquely decentralized subsidiary culture: ask me) …”
Sounds
like this head-on collision affected his brainpan.
I’m
not sure about this collision he had, but it makes me think he
was fired because he didn’t play well with others.
This guy had an MBA from a Top Five business school. That
alone should have gotten him attention and interviews. It
arrived in the 2002/2003 recession, and I think he had been out of work
for almost a year, so he must have been desperate and feeling that he
had to really do something eye-popping to separate himself from the
pile. His employment record wasn’t pockmarked and full of job
hopping, and a straightforward approach,
which highlighted achievements and skills, would have been
far more
effective for him.
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